New arrivals

Indicated for: All types of hair.Elixir Rica Extreme Shine contains in its formulation, amino-functional silicones, real oils, active omega and vit...

Indicated for: All types of hair.The Leave-in Rica Supreme was developed from in-depth scientific research that culminated in the innovative techno...

With high performance for bleaching services, Prime Pro Extreme has developed the innovative bleaching powders, Platinum Blond and Multi-techniques...

With high performance for bleaching services, Prime Pro Extreme has developed the innovative bleaching powders, Platinum Blond and Multi-techniques...

The Hydra line was developed for all types of hair, with an emphasis on dehydrated hair. Its action provided hydrocuticular replacement and amino a...

PRIME has developed MAGIC BLOND in its laboratories: a high-tech reconditioning super toner, enriched with noble actives for the maintenance and pe...

PRIME has developed MAGIC BLOND in its laboratories: a high-tech reconditioning super toner, enriched with noble actives for the maintenance and pe...

IMPACT MASK SHAMPOO is pH-balanced and gently cleanses the hair strands. Its formula combines four fundamental elements to restore the vitality of ...

Portier Ciclos Anti-Residue Shampoo deeply cleans the hair, removing product residues accumulated in the hair fiber. Its action leaves the threads ...

The Naturelle Recovery Line brings intensive hair recovery, with a strengthening action greater than any shock treatment, replenishing the nutrient...

Argan Ojon Repair treatment oil combined the properties of argan oil and ojon oil and developed an exclusive formulation with a high concentration ...

ZAP MAGIC RED REVOLUTION GLOSS INTENSIFIER was developed to intensify reddish tones in dyed hair. Through the action of antioxidant actives, it pro...

Blend Oil Repair is a powerful combination of 10 essential oils to restore hydration, healthy appearance, three-dimensional shine, control frizz an...

Coco Boom Strawberry was developed to promote a deep and instantaneous treatment, providing emollience, detangling, in addition to repairing, nouri...

Hair mask for blonde and bleached hair. Zap Ztox Matiz promotes nutrition, vitality, softness and detangling.The Zap Ztox Matiz Capillary Mask cont...

Mask for damaged hair. Zap Collagen Mask provides an intense treatment, leaving the hair strong and healthy.The Collagen Hair Mask provides intense...

  Responsible for the reconstructive action and volume reduction and defrizzing effect, it is a mixture of refined organic acids and oils extracted...

Provides strength, protection and intense repair of the hair, from root to tip. Canola oil and Shea Butter penetrates deeply into the surface of th...

Hair mask for voluminous and unruly hair. Zap Me Leva Black Progressive Brush restores fragile hair, restoring health and shine.The Zap Me Leva Bla...

ARGAN OIL SHAMPOO gently cleanses damaged, dry and chemically treated hair. Enriched with Argan Oil, it repairs and nourishes colds and prepares fo...

Monoï oil is recognized worldwide for its super moisturizing properties. The Monoï Ultra Hydrat line brings together the main nourishing and moistu...

Thermal protector and finisher made with Phyto Nutritive Complex, Amino Acids, Creatine, Bioactive Seaweed and Panthenol. Developed to be used befo...

The NUTRI FORCE MASK was designed to treat fragile hair that went through chemical processes or that suffered some thermal damage, after all, solar...

THE COCOA & ALOE SEALER COMPLEX has an innovative formula enriched with Vitamins A, B1, B2, Potassium, Phosphorus and Magnesium, ideal for brit...